Continental Fish Ltd values your privacy. This Privacy Policy describes how we collect, use, and protect your personal information when you visit or make a purchase from our website www.continentalfish.co.uk

By using our Site, you agree to the collection and use of information in accordance with this policy.

We collect both personal and non-personal information when you interact with our Site, including:

• Name
   
• Business Name
   
• Email Address
   
• Phone Number
   
• Billing and Shipping Address
   
• Payment Information
   
• Tax ID or Reseller License (if applicable)
   

When you visit our Site, we may collect:

• IP Address
   
• Browser Type
   
• Device Information
   
• Pages Visited
   
• Time Spent on Site
   
• Cookies and tracking data (see Section 5)
   

We use the information collected to:

• Process and fulfil orders
   
• Communicate with you about orders or inquiries
   
• Improve our website, products, and customer service
   
• Verify wholesale eligibility
   
• Send promotional emails (you can opt out anytime)
   
• Prevent fraud and comply with legal obligations
   

We do not sell your personal information. However, we may share your data with trusted third parties, including:

• Payment processors
   
• Shipping and logistics providers
   
• Marketing service providers
   
• Legal authorities if required by law
   

All third parties are required to keep your information secure and use it only for the purposes we outline.

We retain your personal information for as long as necessary to:

• Provide services
   
• Comply with legal obligations
   
• Resolve disputes
   
• Enforce our agreements
   

You may request that we delete your data, subject to certain legal limitations.

We use cookies and similar technologies to:

• Enhance user experience
   
• Track website usage
   
• Remember your preferences
   

You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.

Depending on your location, you may have the right to:

• Access the personal data we hold about you
   
• Request correction or deletion of your data
   
• Object to or restrict data processing
   
• Withdraw consent at any time
   

To exercise these rights, contact us at: info@continentalfish.co.uk

We implement appropriate security measures to protect your personal information, including SSL encryption, secure servers, and limited access controls. However, no online transmission is 100% secure.

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children.

We may update this Privacy Policy from time to time. Updates will be posted on this page with the revised "Effective Date." Continued use of the Site after changes indicates your acceptance.

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

Continental Fish Ltd
Email: info@continentalfish.co.uk